Strategic management Assignment 1 Essay Example | Topics and Well Written Essays - 3000 words

Strategic management Assignment 1 - Essay Example Global Retail Industry Global economy is decelerating due to various reasons such as Euro zone crisis and economic recession started in the year 2008 (Deloitte, 2012). Retailers such as Marks & Spencer, John Lewis, Target, Wal-Mart, Kohl and others are struggling to maintain sales growth while other retail players such as Nordstrom, Saks and Neiman Marcus have recorded same store sales growth of 12% last year. Global retailers are facing following trends to change the dynamics of business operation. Format Retailers are using online channel to increase market penetration and offer product in accordance with demand of customers. Wal-Mart has recently closed their Marketside (grocery store) due to poor return on investment. Wal-Mart has planned to open scalable retail version in order to fulfil demand of space constrained and low population market. The initiative is known as Wal-Mart Express. IKEA has launched their country specific retail format way back in the year 2000. IKEA provide s full home solution in order to fulfil multidimensionality of demand. Walgreen has added food section and medicine segment in their retail format with an intention to diversify product offering. UK based departmental store chain John Lewis has implemented online sales channel in order to offer products to time constrained customer. Merchandising Customers are becoming more demanding due to hypercompetitive nature of the market. Retailers have shifted their focus from selling merchandises to offering product associated with customer trait such as right quality, right price and superior service. Retailers are changing their offering in accordance to local culture and taste. In the changed market dynamics retailers need three things. These three things are explained in the following section. Proper market research on taste and preference of local customers Developing analytics engine such as demand forecasting, store clustering, campaign tracking, price mapping and basic assortment pl anning Technology integration such as Enterprise Resource Planning (ERP), RFID (Radio Frequency Identity) is needed in order to create a effective value chain Online Shopping Study conducted by KPMG shows that digital presence (social media, mobile, web traffic) of retail network has increased manifold in recent years. 40 % of retailers are banking on social networking sites for increasing online presence while remaining 60% still believe that web trafficking is the best way to improve online presence. Global report suggests that online retailing is showing a growth potential of 15% while offline trade channels are growing at a rate of 7% for last two years (Grannis, 2012). Porter Five Force Analysis Threat of New Entrants Global retail industry is passing through a crucial period due to following reasons: Market is becoming saturated in developed countries due to presence of many competitors. Market of developing countries is becoming attractive due to various schemes offered by re spective governments. For example, Chinese government has opened up the economy for foreign retailers by decreasing

The Great Depression Essay Example | Topics and Well Written Essays - 1000 words - 1

The Great Depression - Essay Example The stock market crash in 1929 commemorated the start of the depression with the value of most shares dropping significantly awakening ruins in the finances with the value of currency decreasing in collaboration with the demand for goods (Ledbetter and Daniel 3). This created a situation of limited employment and resources in the nation. This was a period full of desperation to survive among families and individuals alike. Many lived in poor conditions stricken by famine. The effect of the depression was great among the bottom group of the employment ladder as they depended on the industrial community for a living. In the years before the depression, a big part of the agricultural portion of the economy was deep in trouble. The course of the depression further accompanied with the Great Plains Dust Bowl of the 1930s worsened the problems and almost eliminated the sector. At the same time, the crisis response of the government at the time had limitations arising from the pressures for income at all levels of the administration. The decline in tax revenue collection furthered the problem (Ledbetter and Daniel 58). The stock market collapse forced the world trade to collapse causing the international community to adopt protective measures through imposing stiff tariffs on imported goods. This made the situation even worse as the goods were virtually impossible to purchase. The impact of this on society was devastating. By the year 1932, the industrial output of the United States was a shadow of itself having reduced by half. About 15-million people, constituting a quarter of the nation’s labor force, were not in active employment (Ledbetter and Daniel 17). The unemployed who could not afford to feed themselves, support families, and pay rent moved in with their families in apartments and houses that were crowded. Those in employment experienced deductions of up to 50 percent of their hourly wages (Ledbetter and Daniel 42). Banks failed and agricultural prices fell to the lowest point after the civil war. The unemployed had dependants and needed to pay rents and mortgages. In the end many could not cope and became homeless before moving into pitiful shantytowns called Hoovervilles developed all over the country with some sleeping under old newspapers dubbed Hoover blankets. The devastation was even greater among minority communities as it accompanied discrimination. Generally, the situation in the country at the time was depressing. Starvation traversed the nation accompanied by illness. The unemployed found it hard to feed themselves while most of them living in crowded conditions that were unhygienic (Ledbetter and Daniel 48). This deprived their immunity and made them more s usceptible to infections and diseases. The situation was much worse for those living in Hoovervilles that were void of bathrooms and running water. In the years of the Great Depression, there was a large number of malnourished children due to the poor diet and lack of medical care. The Great Depression brought with it a sporadic diversity in the general sorts of behaviors of the public. The unemployed were starving and needed help which was not forthcoming from the government as it was also in a crisis at the time. At the time, the social security system was not existent. This prompted the residents of some towns to start and run their own charitable organizations to provide relief to the less fortunate. The display of generosity was through the soup kitchens

Racism in the NHS against BME nurses Research Paper

Racism in the NHS against BME nurses - Research Paper Example urses not born within the UK but the lack of historical awareness has led to the failure to address the discrimination this population faces (Snow & Jones 1). By 1949, nurses were being recruited from the Caribbean to fill the void created by WWII. The BME’s working lives have been structured by discrimination that includes racism and public and institutionalised stereotyping that has largely affected their relations with their managers and colleagues and resulted in their exclusion in training programmes and promotions yet they are equally qualified as their White counterparts (Dhaliwal & McKay 59). Historically, nurses from the BME group have not been offered equal opportunities as White nurses to enhance their individual leadership skills and be able to define their long-term career objectives. This has kept their numbers in senior posts at a questionable minimum. The Royal College of Nursing (RCN) has also shown that BME nurses have typically been working longer to achieve higher grades such as senior ward sister and also go through more harassment and bullying than White nurses. BME nurses are subjected to systematic discrimination that includes working hours that entail long working days and complex shift patterns as well as discriminatory pay and grading especially affecting those who have managed to rise within the hierarchy to senior posts essentially making their careers incompatible with their lives (Dhaliwal & McKay 4). Such discrimination has been made possible by the existence of unscrupulous ways of circumventing antidiscrimination Labour Laws. Further, since the discrimination hinders the potential of BME nurses, effective change can be implemented at the societal rather than regulatory level. It is therefore recommended that BME nurses strengthen their own networks and at the same time have confidence that they can be proportionately represented in the industry. As early as 1949, trade unionists made up of White nurses imposed a quota system

Rhetorical analysis on Vintage Ads Article Example | Topics and Well Written Essays - 500 words

Rhetorical analysis on Vintage Ads - Article Example The color choice is perhaps aimed at accentuating the brand and product. The colors are also bright and perhaps an indicator of the cleanliness that is made possible by the detergent. The brightness of the color serves not only the purpose of implying cleanliness but also drawing attention to the advertisement. The image of the child and father is centered in the picture, and therefore, serves as the major advertisement theme. The theme portrayed in the advertisement is sensitivity offered by the detergent, which cares for the skin of the old and young alike due to its gentleness. This is reinforced by a text message at the bottom-left corner of the picture, which reads: â€Å"The name says it all, it’s gentle next to skin even the British Allergy Foundation has endorsed it.† The objective of this advertisement is to elicit a paternal and maternal sense of care. The targeted clientele consists of middle-aged consumers, specifically those with a family. The aim is to influence detergent purchase choice in families. All families use detergents, therefore, this advertisement is not meant to sell a need to the targeted market, but rather an identity associated to a detergent that is more than just ordinary detergents. Common detergent advertisements would be focused on showing how a certain detergent is able to eliminate dirt effectively, but this one presents more than just dirt elimination-sensitivity to human skin and fabrics cleaned as well as the cleaners’ skin. The picture’s focus shows how a product identifies with the lifestyles of consumers-the sensitive and caring lifestyle of most parents. This shows that advertisements are niche creating tools that help in market segmentation and in presenting and fulfilling identities and needs.

Graphic Design History Essay Example | Topics and Well Written Essays - 500 words

Graphic Design History - Essay Example Such effective printing technologies facilitated the reproduction of larger presses (Gomez-Palacio and Armin 54). Among the key media that arose from the advent of reproductive technologies was the poster. Printed on large wood types, posters became appropriate modes of advertising at the time. This way, the prominence of graphic design spread rapidly. Key among the artists who exploited the use of the new technologies in reproducing art was Jules Chà ©ret. The French painter and lithographer pioneered the growth of the Belle Époqueposter art and the â€Å"father of the modern poster.† The advent of the large poster era enhanced the growth of his art as he could now produce his work both in bulk and in large posters that reached a large audience. He for example created a collection entitled the  Maà ®tres de l’Affiche, which was a significant publication in the growth of the art. It consisted of smaller sized posters in which he featured the works of the early Persian artists. This relived the works thus enhancing the growth of graphic design. His works influenced the growth of both the poster and advertising industry thus creating space for other iconic artists such as Henri de Toulouse-Lautrec among others. Enlisting soldiers into the First World War was a major undertaking that influenced the success of various countries. As such, countries devised appropriate ways of enhancing the spread of propaganda in order to attract recruits into the military besides enhancing the growth of nationalism by portraying the enemy in a negative way. Key among the media used in spreading such propaganda was posters. Graphic design helped create appropriate posters that conveyed specific messages. Propaganda posters grew in prominence as governments develop provocative message with the view to influencing public opinion thus increasing the number of citizens enlisting in the military or in changing the public’s view of the perceived enemy (Gomez-Palacio and Armin 121). In

The Victorian era Essay Example for Free

The Victorian era Essay The Victorian era which lasted sixty-four years has been one of the most influential periods of history. Today, more than a century later, it is still one of the most unforgettable pasts that has left its imprints everywhere in the world. The controversial issue on gender roles, particularly of women, allegedly began to surface and to be seriously dealt with during that very colorful past age. Women repression, which seems to have taken root and heightened somewhere around this era, was also greatly criticized by the major reformist thinkers of those days. As a result, women’s rights were upgraded and women began to participate in areas they could never have put a finger on before. The Victorian culture, which dominated the world in the seventeenth to the eighteenth century, has been a world power that brought its influence to cultures remotely infiltrated by the British empire. For its influence all over the world, it may arguably be partly blamed for the on-going repression of women in different parts of the world. Up to this point, there is still very weak showing that this social problem of gender inequality has been completely resolved, despite the evident strong participation of a good number of women in different fields of endeavor such as commerce, politics, and industry. There is not still a definite conclusion that equality of the sexes has been established; nor is there a clear-cut definition of the unique gender roles of men and women in the democratic world. Today, women all over the earth are still struggling to shell out its â€Å"weaker sex† reputation in the hearts and minds of their male counterparts. The New Lexicon Webster’s Dictionary of the English Language defines culture as the training and development of the mind; the refinement of taste and manners acquired by such training; the social and religious structures, and intellectual and artistic manifestation that characterize a society. Everyone who is part of any community may most readily agree that the culture of any society is the hardest thing to eradicate. General psychology tells us that this culture creates social attitudes, beliefs, feelings and tendencies in people (Gaerlan, Limpingco, Tria Birion, 152). These attitudes or concepts teach us to classify people in many ways, such as age or, most frequently, sex. There is no explanation where a certain culture originates. It comes naturally as a product of years; a sum-total of experiences that produce generalities about life. Culture, somehow, solidifies society. It is the collective integrity and identity of a certain group of people. Nevertheless, its unifying force for many may be the same force that brings about the â€Å"repellants† of society. In a certain degree, human beings’ innate uniqueness has caused them to struggle with the norms of culture which they have to comply with. The most safe and convenient way is to achieve peace and balance by conformance. But there are also those who take up the challenge to challenge whatever wrong they find. They speak out in the hope of making a difference; despite the risk of clashing against the established advocates of the time-honored culture of the land. The Victorian culture, though superior and imposing to the rest of the world, was one that never escaped this challenge. Its rise raised up independent brilliant thinkers who thought, read, spoke and wrote, and catalyzed its downfall. This ironic truth brings about much attention and attraction to this bygone age. The famous Victorian culture came to be called Victorianism. Javines (246) explained that it is a word referring to a conservative system of values. It connotes a keen concern and preoccupation with propriety, rigorous correctness and conformity to certain Puritanical standards of behavior. Although Queen Victoria’s monarchy itself was a model of uprightness, conservatism and domestic virtues (McDonnell, Nakadate, Pfordresher Shoemate 360), Javines said that the reign of Queen Victoria had little to do with the â€Å"phenomenon of Victorianism†. He added that it is in fact a result of the ascendancy of the puritan middle-class during that era. McDonnell et al. (360) confirmed that this class was made up of self-made men and women who dominated England commercially. They were strictly disciplined and intensely religious, and believed their success was a result of God’s favor. Rising to power gave these middle-classes a share in governance, where they were able to advance the tested principles which they believed would stabilize society. These principles, considered as Victorianism, were made up of moral and cultural values that were appropriate to their aspirations, and were basically puritan ideals. But this was only the onset of a trend that was assimilated into the culture of the era and had taken many twists and turns beyond expectations. Somehow, along the way, Victorianism became a culture that took a toll on the role and rights of women in society. An offshoot of this culture was a law that trespassed on the woman as a person. Thomas (1) researched and described for us the place of women in the Victorian society: A woman’s place was in the home; marriage was the only respectable career they could go for. In the hope of a man who would either fall in love with her or would be gracious enough to ask for her hand in marriage, every girl was groomed to be the ideal wife and mother of a preferably large and comfortable household. Aside from skills in home economics, the talents she was expected to have were singing, playing an instrument, and speaking a little French and Italian. Whether married or single all Victorian women were expected to be weak and helpless, a fragile delicate flower incapable of making decisions beyond selecting the menu and ensuring her many children were taught moral values. She was to be a gentlewoman who ensured that the home was a place of comfort for her husband and family from the stresses of Industrial Britain. She was not expected to have political opinions; rather she was to be skillful in household affairs saving her husband from worrying over domestic concerns. He was to assume that his house was being run smoothly so that he could go on making money. She was to be biddable, virtuous, innocent, dutiful, and able to teach moral values to her children. A wealthy wife’s daily duties usually consisted of spending time reading, sewing, receiving guests, going visiting, letter writing, seeing to the servants and dressing for the part as her husbands social representative. She was expected to be faithful to her husband, though the latter may have his mistress. If he did, it was no shock to the public. Any unmarried woman could become a mistress to any man and it was acceptable to society. It was a flaunting of masculinity. A woman, however, with an adulterous affair was cut off from humanity as immoral. Moreover, a divorced woman had no chance of acceptance from society again; and rights of access to her children were removed. This type of cultural milieu triggered many, especially writers, to revolt through their writings and brand this period as the â€Å"hypocritical period†. To name a few, Ruskin, Arnold, Butler, Dickens, and Kipling, were some of the writers who never ceased to din into the ears of their fellow citizens that there was something deeply wrong in their civilization. Adjectives like â€Å"barbarian,† â€Å"Philistine,† and â€Å"ignorant† were designated to the British aristocracy, the middle class, and the working class, respectively (Javines 247). In his essay â€Å"The Subjection of Women† (as featured in England in Literature, 436-438), John Stuart Mill bashed on the prevailing social relations between the two sexes—the legal subordination of one sex over the other. He pointed out that this inequality had no sensible grounds, owing to the fact that women’s muscular inferiority to men was idiotically converted into a legal right in favor of men. He compared it to the relations between a slave and a master; women were entirely at the mercy of men. All the moralities tell them that it is the duty of women†¦it is their nature to live for others; to make complete abnegation of themselves, and to have no life but in their affections†¦those the men with whom they are connected, or to the children who constitute an additional and indefeasible tie between them and a man†¦every privilege or pleasure she has being either his gift, or depending entirely on his will†¦that the principal object of human pursuit, consideration, and all objects of social ambition, can in general be sought or obtained by her only through him. Stuart called this condition an artificial thing, a forced repression and an unnatural stimulation made for the pleasure of their masters. Charlotte Bronte, one of the leading novelists of the day, created a tragic heroine that embodied this picture given by this essay. The novel Villete which was written in 1853 tells about Lucy Snowe, a woman who aspires for freedom and happiness in the only way she knows—the love of a man. In the final part of the novel, her affections for a schoolmaster bid her to wait upon his arrival, their reunion, where she expects to finally give her hand in marriage. However, a storm interrupts this gap of waiting, and ends the narration. We, the readers, are left to decide whether she ends up happy or grieving over his death. Beyond the romance, Bronte drew for us a reality that leaves us thinking. There could have been so many women in those days as intelligent and promising as Lucy Snowe, yet their future had to wholly reside upon the love of a man because there was neither other greener pasture nor honor left for a woman. The uncanny way of leaving the ending to hands of the readers as â€Å"fate-directors† creates a tragic effect on Lucy Snowe’s plight. No matter how much she was worth as a good governess and schoolmaster, everything she held on to in life, both romantically and socially, was fully dependent on a man, her redeemer. Mill called this inhuman because it brought women to a much lower position compared to men. To agree with Mill, one mysterious thing is how this woman repression came to be such a powerful force and how the supposedly sacred love between a man and a woman bonded by marriage become so artificial and tainted. Though many rationalize it as a puritan or Biblical discipline, this may well be called pure heresy. Though the Bible strongly commands the leadership of men over the home, it never teaches to place women in the level of a material possession or a housemaid. This may be proved in the following Biblical lines: Husbands, love your wives, just as Christ loved the church and gave himself up for her (New International Version, Eph 5:25,)†¦Husbands, in the same way be considerate as you live with your wives, and treat them with respect as the [physically] weaker partner (NIV 1 Pe 3:7)†¦For this reason a man will leave his father and mother and will be united to his wife, and they will be one flesh (NIV Gen2:24). Biblically, men ought to treat women as they treat their own body. Moreover, Jesus Christ, the God of Christianity, in several occasions went out of his way to rescue some women (Mary Magdalene before the crowd of stoners) and have conversations with them (the Samaritan woman at Jacob’s well). It is common knowledge that the Bible recounts about Christ’s friendship with women like Mary and Martha of Bethany, Mary his mother, etc. Recognizing this, Mill posited in his essay that the unjust perception towards women in those days were ungrounded; and, to this critic, un-puritan and certainly un-Christlike. He also added that in truth the differences in the roles of men and women are very difficult to identify. Spending so much effort as trying to differentiate every gender’s responsibility would be like slicing a strand of hair into two†¦ This is, an analytic study of the most important department of psychology, the laws of the influence of circumstance on character. This is a very cunning line that implies there may really be no differences between men and women; circumstances are what make human beings who they are. Mill furthered that even if medical practitioners can ascertain the differences in the bodily constitutions of men and women, medical practitioners are not psychologists who can tell the mental characteristics of women. Psychologists themselves, however, have never made any reliable observations in this area. If they do, the branch and essence of psychology itself would prevent us from making any conclusions; psychology is made up of endless, theoretical and inconclusive studies of the human mind. This must be because it is very hard to make generalizations about any human being and what he/she is capable of. This leaves everyone no excuse to repress, manipulate, or control or place prejudices on anyone regardless of gender. The endless possibilities about the woman’s psyche were given life in the many celebrated women characters created by the authors of the most powerful genre of literature in the Victorian era, the novel. Taking advantage of people’s addiction to reading novels, our great Victorian novelists endeavored to pen stories that tell of charismatic unconventional women, to revolt against women-subjugation. Two of these powerful fictional personas are Lucy Snowe, the pitiful and tragic woman in Charlotte Bronte’s Villete; and Sue Bridehead, the illicit and incestuous lover of Jude in Thomas Hardy’s Jude the Obscure (1895). These were women plagued by two different predicaments yet both showed a strong-willed passion to have what they wanted. While Lucy Snowe was the typical Victorian woman who loved and wanted to marry a man, Sue was the rebellious type who struggled to break away from her marriage bonds with a husband she never loved, to consummate an illicit and incestuous love affair with her cousin, Jude Fawley. Together they have two children with another young boy from Jude’s last marriage. We see the eager determination of a mother and a lover in Sue as she follows her heart despite the harms posted by an intensely religious and moralistic society. What words could describe the pitiful existence of these women? Perhaps Jude Fawley’s words in the final chapter of part sixth of the novel which were also borrowed from the litany of Job can best suffice description: Let the day perish wherein I was born, and the night in which it was said, There is a man-child conceived†¦ Why died I not from the womb? Why did I not give up the ghost when I came out of the belly? For now should I have lain still†¦ It must have been as if all the meaning of life is purged out from within you simply because of the inhumane precepts that society incongruously called â€Å"law†. Yet in these words of Jude, we find that not only women had to suffer from the cruelties of Victorian culture. Men who did not embrace the conventions of the time doubly struggled in their existence. Hardy gives us a closer look into the life of men who had to respond to the high callings of a gentleman: a steady household, a dignified reputation, and a good financial standing. Jude was one of those we can brand as self-made man who strove with all his strength to do well, yet to no avail. From the onset of the novel, we see him as a boy, teachable and ambitious. Yet, being exposed to the kind of world he was in led him to confront the bitter contradictions of life. Today in an advancing humanistic society, a man of this account will most likely elicit an element of attraction and exaltation. Jude, however, lived in a time and place where men of his caste fell into obscurity.

Utilitarian Consequentialist Viewpoint in Human Cloning

Utilitarian Consequentialist Viewpoint in Human Cloning Introduction Human cloning has been a contentious subject marked with heated debate. However, most people seem to incline to the position that human cloning at the present time is unethical for a number of reasons including the likelihood of harm to participants and the safety of techniques used. An action is considered ethical if it portrays a commitment to honor other. This is the focus of the utilitarian consequentialist position, to maximize others overall good, as well as, the good of ones self. From a utilitarian consequentialist viewpoint, human cloning is considered unethical. This paper is an evaluation of the utilitarian consequentialist viewpoint concerning the issue of human cloning. Human Cloning To those in favor of human cloning, their arguments often revolve around the idea of addressing reproduction; however, such arguments tend to focus on the narrow benefits involved (Caplan, 2014). This does not mean that such arguments lack merit; some arguments in favor of human cloning in some way uphold the most meaningful and deepest shared societal values. In anticipation of human cloning, proponents have raised possible benefits including avoiding the risk of genetic diseases, allow couples of the same sex to have children, a solution to infertility, replace lost children or spouses and replication of talent. On the other hand, opponents have their own reasons revolving on the ethics of the technological application. For example, violation of the convention moral norms experimenting on humans, potential harm on cloned individuals and the effect of the technology on the relationship between generations (Devolder, 2013). However, both sides concur on the need to reflection on the social and ethical implication of human cloning. Utilitarian Consequentialist Viewpoint and Evaluation Utilitarian consequentialism is founded on the idea that an action is evaluated in terms of pleasure and pain in causes; utilitarianism attempt to weigh the two options in arriving at a moral decision that yields the least pain and most happiness. Concerning the issue of human cloning, a utilitarian consequentialist would weigh the pleasure and pain produced by the technology (Petrillo, 2014). Nevertheless, it does not mean that because human cloning may result in overall happiness for a greater majority, it is ethically accepted. It is true that human cloning has a number of potential positive benefits as mention earlier; however, it also has its own negative aspect. From a utilitarian consequentialist viewpoint, after weighing the perceived pleasure and potential pains, human cloning should not be permitted as it would result in more pain to the cloned individuals and the society since the clones will exist as copies or spare part of the existing humans. The utilitarian consequentialist viewpoint in human cloning holds some water and is arguable to be valid because allowing human cloning will be like setting the foundation for capacities that can alter humans at the genetic level. It is evident from previous human actions that actions of this nature have had a significant effect on the human genetic pool (Kuhse, Schuklenk Singer, 2015). For example, the treatment of diabetes using insulin has prolonged the lives of individuals with diabetes that would have died before reproducing and thus has contributed to an increase in diabetes gene in the population genetic pool. Engagement in human cloning without reflecting on the potentially serious and unanticipated consequence would be a great mistake in the human history. Given the importance of what is a stake, the scientist should be modest in attempting to alter human procreation and life, particularly when there is no compelling reason. Alongside the many potential negative consequence s to the society and the cloned individuals, this justifies utilitarian consequentialist viewpoint in human cloning. Conclusion Though it may not be possible to know the long-term consequences of human cloning, the utilitarian consequentialist viewpoint holds that human cloning should not be permitted as it would result in more pain to cloned individuals and the society. The proponents and opponents of human cloning seem to concur on the need to reflect on the social and ethical implication of human cloning, thus pointing to the justification of the utilitarian consequentialist viewpoint in human cloning. References Caplan, A. (2014). Raymond Waggoner Lectures-Arthur Caplan, What is Wrong With Human Cloning?: The Ethics of Technological Reproduction, 1998. Devolder, K. (2013). Were it physically safe, reproductive human cloning would be acceptable Kuhse, H., Schuklenk, U., Singer, P. (2015). Bioethics: an anthology(Vol. 40). John Wiley Sons. Petrillo, S. (2014). Moral Theories and Cloning in Kazuo Ishiguros Never Let Me Go. Berkeley Undergraduate Journal, 27(1).