Coca cola Global Marketing strategies Research Paper

Coca cola Global Marketing strategies - Research Paper Example One can easily find Coke’s soft drinks anywhere in the world due to their efficient distribution system. Coca-Cola’s Marketing Strategies Global marketing strategy has been adopted by Coca-Cola. They consider the whole world as a single market place and uniform marketing strategy has been in use by Coca-cola for several years, but now different marketing campaigns are being designed for different regions of the world due to change in trends. Business decisions are initialized on a domestic basis to fit in with the cultural and societal needs of the domestic country. Coca-Cola went global in the 1920s. Coca-Cola decided to take its operations worldwide and started marketing research in China, Central America, and in a lot of other countries. Successful and efficient marketing research paved way for Coca-cola to produce on a global scale in various parts of the world (United States Securities and Exchange Commission 33). The Company has got such an extensive distribution and bottlers system that its products are available the world over. Coca cola beverage is available at each and every retail outlet. There are numerous reasons why Coca-Cola opted to globalize its products. The prospect to sell Coca-Cola worldwide existed because it is a product which can be consumed by everyone irrespective of age and gender, all over the world. Advertising has been strong enough to create demand for Coca-Cola worldwide. However, advertising has to be aligned with the culture of the respective countries. An adapted marketing mix means adjusting the mix with the prevailing culture, geographic, economic and other differences in different countries. Different languages and cultures caused problems. The bottling system is one of their greatest strengths. It permits them to carry out their operations on a global scale while at the same time keep a national approach. Brand image is an important factor moving Coke’s sale. The brand name of Coca-Cola is very well re cognized all over the world. Packaging changes have also impacted industry positioning and sales. The bottling system also allows the company to take advantage of countless growth opportunities the world over. This strategy enables Coke to service a large geographic, diverse, area. The threat of new crucial competitors in the carbonated soft drink industry is not very extensive. The threat of substitutes, however, is a very real threat. The soft drink industry is very strong. Possible substitutes that continuously exert pressure on both Pepsi and Coke include tea, coffee, juices, milk, and hot chocolate. Coca-Cola constantly evaluates their supply chain model so as to fit in the local dynamics of the market and recognizing different service needs from our customers, analyze the way we go to market, at the same time as looking for a more competent supply chain model. They rolled various new distribution models throughout their regions looking for improvements in their supply chain ne twork. In Saudi Arabia, advertising forms the essence of the marketing strategy i.e. print, outdoor, and electronic media. The global strategy for Coca-Cola here means that they provide standardized products throughout the world but promote it in a local way. McDonalds even has the same strategy â€Å"Think Local, Act Global†. Their main strategies in the Middle East were to position the products by localizing, bringing new products and innovative packaging. In the Middle East such as Saudi Arabia and UAE we know that

Critiques of Management Theories Assignment Example | Topics and Well Written Essays - 2500 words

Critiques of Management Theories - Assignment Example This paper therefore gives an account of certain management theories by providing a detailed critique on each and how they affect organizational management. Additionally, the theories are going to be discussed in correspondence to the contributions of Frederick Taylor and Max Weber, and how they would have perceived each of these theories. Before getting into the main discussion of these management theories, foremost of all, Taylor’s and Weber’s contributions will thus be looked at briefly as discussed below. Frederick Taylor’s contributions to organizational management are considered very instrumental in changing the perceptions and approach to management. Taylor came up with what is known as scientific management. The theory is credited for the belief that it would improve the working environment by motivation employees through remuneration and maintaining that managers should concentrate on activities that promote worker’s cooperation. Weber on the othe r hand developed principles that came to be known as ideal bureaucracy which mostly insisted on the division of labor and specialization, positive relationship and competency as the key tools for effective management (Rainey, 2011). The Hawthorne Studies The Hawthorne studies were an analysis which was conducted between 1927 and 1932 at Western Electric’s Hawthorne Company in Cicero, Illinois. Several research teams engaged in the study including Elton Mayo and Fritz Roethlisberger from Harvard faculty members and William Dickson the head of Hawthorne’s employee relations research division. The study was focused on the effects of different levels of lighting on the productivity by controlling the lighting in the area in which the employees work. These were known as the physical and environmental influences of the workplace. The lighting or illumination studies also focused on the psychological aspects such as how lighting manipulates group pressure, leadership and team work. The employee’s group productivity was assessed and compared with that of another employee group whose lighting was left unaltered. The findings were that as illumination was increased in the experimental employee group, productivity also improved. This was suggested that it was due to the impact of the motivational effect on the workers as they were pleased by the attention from the researchers and as a result of the interests being shown in them during the study. Regardless of the experiment, one reasonable conclusion is that the productivity of the other group not exposed to lighting continued to increase considerably. The illumination studies after a while was therefore short-lived, but its evaluation effect is still practiced to date. These findings thus become the contributing factors to the strengths and weaknesses of the Hawthorne effect. The strength of this study is that it is surely a tool that gives a framework which can be used to increase the productivity o f workers within an organizational set-up through the motivation of workers, appreciating their work input and output, and maintaining quality working environments. This can be applied in today’s hospitals and healthcare systems, by improving the working conditions and work environments of medical staff and other personnel. Additionally, it enhances motivation on medical workers when consistent positive changes are made in the working environment, thereby enhancing work behavior and quality service delivery from hospitals and the health care systems. On the contrary, the weaknesses of the study are that as much as it